Case study · 01 · a worked example
A supplier's email in. Live, priced, pictured products out.
The shape of a real one from my own shop, with the numbers filed off. A new-release email from a supplier becomes listed products — and the purchasing and the marketing fall out of the same run. Nobody re-keys a thing.
Grab the email
A supplier's new-release email lands in the inbox.
Spot what's new
Read it and pick out the products you don't already stock.
Gather the detail
Pull each product's information together from the web and your own databases.
Forecast demand
Read past sales to predict what each new line will actually sell.
Build the PO
Fold in cost prices and the purchasing budget to draft a purchase order.
Review & send
You check it, then it goes to the supplier on its own.
Cost and price it
Apply your cost prices, margins and pricing rules automatically.
Publish
Ingest the finished products into the platform and push them live.
Find the images
Locate the product shots on the supplier's website.
Attach the images
Drop them onto the listings the moment they become available.
Read the signals
Product and image data point to what's worth pushing.
Pick the channels
Line the new products up across the right marketing channels.
Build the assets
Pull image and copy together into finished creative.
Publish
Send it out across the channels.
Every arrow is a job nobody has to do by hand any more — and each one began as a line on a leak ledger like the one on the homepage. The audit is how we work out which of yours is worth drawing first.